Case Study - ScottyDogGolf
Scotty Dog Golf are a UK based company that was created for golf fanatics in 2011. They offer a bespoke service for customised golf accessories that are personal and affordable. The company was formed to offer something different, a bespoke service for something golfers use on every hole, so why shouldn’t they have it personalised. Their range of personalised golf accessories include personalised stud markers, golf ball markers, bespoke poker chips, pitchforks and they also offer golf apparel with custom embroidery on pro-style golf caps, performance polo shirts and tri-fold microfibre golf towels. Scotty Dog Golf also specialise in providing a one stop shop of personalised golf apparel, for golf societies, corporate golf, charity golf days, golf clubs and golf trips away.
Scotty Dog Golf are a UK based company that was created for golf fanatics in 2011. They offer a bespoke service for customised golf accessories that are personal and affordable. The company was formed to offer something different, a bespoke service for something golfers use on every hole, so why shouldn’t they have it personalised.
Their range of personalised golf accessories include personalised stud markers, golf ball markers, bespoke poker chips, pitchforks and they also offer golf apparel with custom embroidery on pro-style golf caps, performance polo shirts and tri-fold microfibre golf towels.
Scotty Dog Golf also specialise in providing a one stop shop of personalised golf apparel, for golf societies, corporate golf, charity golf days, golf clubs and golf trips away.
Discovery
This client approached Cliste Design because they wanted to improve the usability of their website, and create a more tailored approach to satisfy each of their various target markets.
The brief given to Cliste Design was to overhaul Scotty Dog Golf’s brand messaging, establish a new corporate identity, realign the brand positioning, and redesign the website to be more user-friendly and allow access to anywhere on the website within two clicks.
Strategy
Cliste Design began working with Scotty Dog Golf, and we used Zoom meetings to establish and identify all the various target markets, and which products would be of the most appeal to each market.
We then devised a site structure that supported this research, and developed wireframe prototypes that showcased the homepage, and the secondary pages layouts.
We recommended migrating their old website from Wix to the Shopify platform, and we helped to manage the whole transfer process.
Customised
The new website is now designed to appeal to all of their target markets (golf societies, corporate golf, charity golf days, small golf clubs and golf trips away) and we devised landing pages for each of these key groups that showcases the products that they would be interested in, and this is supported by photos and reviews from their previous customers from each key target market group.
Testimonial
Stephen Cryer
Managing Director
ScottyDogGolf
Right from the outset, Cliste Design were very enthusiastic about Scotty Dog Golf. The attention they gave us was exceptional. Communication with Cliste Design was extremely easy and we had regular progress Zoom meetings which ensured that we were
kept up to date on the progress of design and development at all stages, and that made the process of developing the website stress-free for us.
They had the authority to ensure their expertise led the project, but the patience to bear with us whilst we came around to their conclusions.
They have produced an E-Commerce website that is fantastic and even better than we had first imagined, and we would highly recommend working with them.