Case Study - Sarah Mason Professional
With over 25 years of experience in the Hairdressing Industry Sarah Mason is recognised as one of Ireland's most talented female award winning hairdressing Artists. The hairdressing icon is very passionate about her career and a true visionary for her creative work.
She has been twice crowned Irish Hairdresser of the Year in 2008 and 2015, Wella Professionals Irish Trend Vision Gold Winner 2012 and AHS Visionary Winner for Colour in 2015. In 2016 she was inducted into the Hall Of Fame as an Irish Icon of her industry. Sarah has been a Top Guest Artist for Wella Professionals for many years and has an incredible relationship with the Global Wella Company.
With over 25 years of experience in the Hairdressing Industry Sarah Mason is recognised as one of Ireland's most talented female award winning hairdressing Artists.
The hairdressing icon is very passionate about her career and a true visionary
for her creative work. She has been twice crowned Irish Hairdresser of the Year in 2008 and 2015, Wella Professionals Irish Trend Vision Gold Winner 2012 and AHS Visionary Winner for Colour in 2015.
In 2016 she was inducted into the Hall Of Fame as an Irish Icon of her industry. Sarah has been a Top Guest Artist for Wella
Professionals for many years and has an incredible relationship with the Global Wella Company.
Evolving
Sarah has now turned to business awards, showcasing her innovation for business and education in 2019 when she won Emerging New Business Galway Regional and in 2021 won The Creative Professional Category Galway Regional.
Ronan Joyce first worked with Sarah while she was employed as a Creative Director in a hair salon in Galway, before Sarah took the step to branch out on her own in 2016.
Strategy
Sarah requested a meeting with Ronan, and asked if we could work together to develop her new salon brand Sarah Mason Professional. Ronan was delighted to come on board with Sarah, and we quickly set about creating a solid, and memorable corporate identity.
A website followed sarahmasonprofessional.com, then pull up stands, leaflets, posters, cards until we had Sarah’s salon ready for launch.
Collaborate
Ronan has collaborated with Sarah many times since over the last 7 years, working diligently to evolve her brand to include a new navy and gold corporate identity, creative videos that were storyboarded and delivered, like the one for her breath-taking show Neon Blitz at The Best of the Best Photographic Awards in The Mansion House, Dublin in 2020.
During the pandemic, Ronan developed Sarah’s brand new online shopping platform with her favourite elite global brands, and he also designed a 10 page interactive page flip Christmas Brochure, and recently designed her Sarah Mason - Long Hair Education Booklet.
Testimonial
Sarah Mason
Owner & Director
Sarah Mason Professional
Our overall experience working with Ronan Joyce has been overwhelmingly positive. He has always got very
creative design ideas to go alongside expert technical knowledge that hashelped to ensure that every project we collaborated on was a success.
He is highly efficient in what he does, and is always very responsive. His insightful understanding of our brand meant he always develops the work required to fit our exact needs without a major input from us,
which takes a big burden off us.
Ronan has a warm and friendly way of working,
and I highly recommend working with him.