Case Study - Celtic Chauffeurs
Celtic Chauffeurs are one of Ireland’s leading premier chauffeur companies. They are privately owned and based along the Wild Atlantic Way in the West of Ireland, with nation-wide services. Their corporate fleet of luxury chauffeur-driven cars and MPV’s provide airport shuttle services and ground transportation to take clients to their destinations.
They pride themselves on their professional service and attention to detail, ensuring that every clients journey is comfortable and stress-free.
Celtic Chauffeurs are one of Ireland’s leading premier chauffeur companies. They are privately owned and based along the Wild Atlantic Way in the West of Ireland, with nation-wide services. Their corporate fleet of luxury chauffeur-driven cars and MPV’s provide airport shuttle services and ground transportation to take clients to their destinations.
They pride themselves on their professional service and attention to detail, ensuring that every clients journey is comfortable and stress-free.
Highly Visual
The client met with Ronan Joyce about creating a series of brochures for their Connemara Tour, Cliffs of Moher Tour and Airport Transfers. The main target market was identified as American tourists, visiting Ireland on holidays and in need of a tour guide.
The client discussed how he wanted each brochure to be highly visual, with the Connemara Tour to feature pages about Kylemore Abbey, The Quiet Man Tour, Clifden, Roundstone & Aughnanure Castle. The Cliffs of Moher tour was to feature pages on the Cliffs of Moher, Doolin, Burren National Park & Dunguaire Castle, and the Airport Transfers was to feature pages about Dublin Airport, Shannon Airport & Knock Airport.
Brochure Designs
Ronan listened carefully to the briefing, and after gaining a good understanding of Celtic Chauffeurs’ business, their marketing objectives and target audience, he set about the design process for each of the three brochures.
Ronan sourced high resolution imagery that would really appeal to the target audience, and created a template layout for the information on each section, with buttons for people to book by phone, email an enquiry, and an area to showcase some of the clients Trip Advisor reviews for Celtic Chauffeurs, and an option to read all their reviews.
Testimonial
Fergus Lally
Managing Director
Celtic Chauffeurs
Ronan Joyce has a great gift of understanding his clients’ needs. I was delighted with the professionalism and time taking by Ronan to get a good understanding of our business.
The quality of work he produced has been brilliant. He is extremely responsive and was a pleasure to work with